Consulting

Not sure where to start? I love consulting. Call me to schedule as much or as little time as you need. 707-894-8638

Website Audits

Already have a website? I can audit your site's findability, usability, and overall performance. I'll identify anything that's getting in the way of you meeting your website goals, and anything that's missing.

Collaboration – I Can't Do It Without You

Successful website projects are collaborative by nature. Creating effective websites requires your involvement. It’s as simple as that.

We’re the content strategists, the architects and the information designers; I'll guide and advise, analyze and recommend, design and build, but I need your help to turn your vision into a reality.

"A good plan is like a road map: it shows the final destination and usually the best way to get there."

—H. Stanley Judd

Origami representing the concept of website planning and consulting.Planning Your Website

Careful and thoughtful website planning lays the groundwork for creating a meaningful user experience, and that's what makes a website successful.

Your audience and business goals, your resources, and an understanding of how people will find you on the web all drive our decisions.

First – Your Audience & Business Goals

People use the internet to screen potential services and products before they make buying decisions.

  • You are unique. Your story is unique. What are you business goals and objectives?
  • Who do you want to attract? What are your customers and potential customers looking for?
  • What problems can you solve for them. How can you engage them?
  • What action do you want people to take when they visit your website? Contact you? Sign up? Purchase? Register?
  • If you have an existing website, what's working and what isn't?
  • How will you know if your website is succeeding in meeting your customers needs and your business objectives?

Next – Your Resources & Expectations

Your resources include not only your budget, but your time, manpower and materials. Simply put, I need to know your financial commitment to the project (money is not a 4-letter word), how much time you have to devote to the project, and what other resources you have available. This will determine the scope of your project. I call it “managing expectations.”

And of Course – How Will People Find You

In order for people to find you on the internet, you must consider how they search for your products or services; what words and phrases do they “Google” to find you? I use keyword tools and a healthy dose of common sense to determine what's right for you. These keywords and phrases then become an integral part of your content strategy.

 

Focus on Content

Colleen Jones, Content Science

Interview with Colleen Jones, Principal and Founder of Content Science, Content Strategist and author of CLOUT, The Art & Science of Influential Web Content.

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