Not sure where to start? I love consulting. Call me to schedule as much or as little time as you need. 707-894-8638
Already have a website? I can audit your site's findability, usability, and overall performance. I'll identify anything that's getting in the way of you meeting your website goals, and anything that's missing.
Collaboration – I Can't Do It Without You
Successful website projects are collaborative by nature. Creating effective websites requires your involvement. It’s as simple as that.
"A good plan is like a road map: it shows the final destination and usually the best way to get there."
—H. Stanley Judd
Planning Your Website
Careful and thoughtful website planning lays the groundwork for creating a meaningful user experience, and that's what makes a website successful.
Your audience and business goals, your resources, and an understanding of how people will find you on the web all drive our decisions.
First – Your Audience & Business Goals
People use the internet to screen potential services and products before they make buying decisions.
- You are unique. Your story is unique. What are you business goals and objectives?
- Who do you want to attract? What are your customers and potential customers looking for?
- What problems can you solve for them. How can you engage them?
- What action do you want people to take when they visit your website? Contact you? Sign up? Purchase? Register?
- If you have an existing website, what's working and what isn't?
- How will you know if your website is succeeding in meeting your customers needs and your business objectives?
Next – Your Resources & Expectations
Your resources include not only your budget, but your time, manpower and materials. Simply put, I need to know your financial commitment to the project (money is not a 4-letter word), how much time you have to devote to the project, and what other resources you have available. This will determine the scope of your project. I call it “managing expectations.”
And of Course – How Will People Find You
In order for people to find you on the internet, you must consider how they search for your products or services; what words and phrases do they “Google” to find you? I use keyword tools and a healthy dose of common sense to determine what's right for you. These keywords and phrases then become an integral part of your content strategy.