Jeri Talks (and talks and talks) Content Strategy
Content Lovers Books
- Clout: The Art and Science of Influential Web Content

by Colleen Jones - Content Rules

by Ann Handley
& C.C. Chapman - Content Strategy at Work

by Margot Bloomstein - Content Strategy
for the Web
by Kristina Halvorson - Don't Make Me Think: A Common Sense Approach to Web Usability

by Steve Krug - Killer Web Content

by Gerry McGovern - Letting Go of the Words: Writing Web Content That Works

by Ginny Reddish - Managing Enterprise Content
A Unified Content Strategy
by Ann Rockley - Rocket Surgery Made Easy

by Steve Krug - The Elements of Content Strategy

by Erin Kissane
Content Strategy Examples & Documents
The people in the Content Strategy community are smart, fun, and sooooooooo willing to share. I hope this collection of content strategy examples and documents helps you create better websites. Go forth and embrace good content.
If you use any of these examples, please be sure to credit the amazing authors.
Sample Working Documents
- 10-Step Checklist for Your Next Website Redesign

from Hubspot - Creating Valuable Content™ A Step-By-Step Checklist

by Avaha Leibtag, Aha Media - Blog Post Template

from Content Rules - A 12-Point Content Rules Checklist

from Content Rules - Content Strategy Deliverables

by Shelly Bowen, PYBOB, Exceptional Web Content - Content Strategy Exercises
(2.5M)
from Bond Art & Science - Sample Content Brief

from Blue Flavor - Sample Content Brief

by Colleen Jones, Content Science - Content Usability Scorecard

by Kathy Hanbury, E3 Content Strategy - Page Level Content Template

This is comprehensive, and I use only what I need for each project. - A Checklist for Ensuring Quality Web Content

by Gerry McGovern, Adapted by eBay - Writing for the Web, Chapter 1

by Gerry McGovern, Rob Norton and Catherine O'Dowd - Content Strategy: Six Steps to Better Content: A Guide to Understanding, Developing, and Implementing a Content Strategy For Your Business

from BIGWORDS Content Development - Current State Analysis | Stakeholder Interview Protocol

by Kevin P. Nichols
