Content Lovers Books

• Clout: The Art and Science of Influential Web Content
  by Colleen Jones
• Content Rules
  by Ann Handley
  & C.C. Chapman
• Content Strategy
  for the Web
  by Kristina Halvorson
• Don't Make Me Think: A Common Sense Approach to Web Usability
  by Steve Krug
• Killer Web Content
  by Gerry McGovern
• Letting Go of the Words: Writing Web Content That Works
  by Ginny Reddish
• Rocket Surgery Made Easy
  by Steve Krug
• The Elements of Content Strategy
  by Erin Kissane

Content Strategy Examples & Documents

The people in the Content Strategy community are smart, fun, and sooooooooo willing to share. I hope this collection of content strategy examples and documents helps you create better websites. Go forth and embrace good content.

If you use any of these examples, please be sure to credit the amazing authors.

Sample Working Documents

• Blog Post Template
  from Content Rules
• A 12-Point Content Rules Checklist
  from Content Rules
• Content Strategy Deliverables
  by Shelly Bowen, PYBOB, Exceptional Web Content
• Content Strategy Exercises (2.5M)
  from Bond Art & Science
• Sample Content Brief
  from Blue Flavor
• Sample Content Brief
  by Colleen Jones, Content Science
• Content Usability Scorecard
  by Kathy Hanbury, E3 Content Strategy
• Page Level Content Template
  This is comprehensive. I use only what I need for each project
• 10 Rules for Web Writing: A Checklist for Ensuring Quality Web Content
  by Gerry McGovern, Adapted by eBay
• Creating Valuable Content™ A Step-By-Step Checklist
  by Avaha Leibtag, Aha Media
• Writing for the Web, Chapter 1
  by Gerry McGovern, Rob Norton and Catherine O'Dowd
• Content Strategy: Six Steps to Better Content: A Guide to Understanding, Developing, and Implementing a Content Strategy For Your Business
  from BIGWORDS Content Development
• Current State Analysis | Stakeholder Interview Protocol
  by Kevin P. Nichols